Majority of the Internet users including me uses the Google search engine to look for information on the Internet. The Google robot crawling and indexing algorithm is definitely way more advanced if compared to other search engines such as Bing or Yahoo because I tend to get better search results in Google search engine. On the Google search results page, clicking on any links will forward you to the website but it actually has something hidden going on before sending you to the website which is Google tracking what you’ve clicked. Some may argue that this is an invasion of privacy but to me this is still acceptable because they require these data to compute a better ranking algorithm and to improve their search results.
If you move the mouse cursor over to the link on the Google search results, it will show the direct link to the website in your web browser’s status bar but if you copy the link and then paste it to Notepad, you will see that the link contains some random letters and numbers with the direct link somewhere in the middle of the URL. The sample URL below is taken from Google search results when searched for the keyword “raymond.cc”.
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCwQFjAA&url=http%3A%2F%2Fwww.raymond.cc%2F&ei=fpebT4_7OIjlrAfHodlM&usg=AFQjCNE8SMunoXSWyOJM6pH88FazC1es0g&sig2=TFUL9CP1B01Xkddf8sjUKg
If you look carefully, you will notice that the direct link is in the middle of the URL which I have bolded. The percentage followed by 1 or 2 characters such as %3A are called URL encoding and you can decode them using some online URL decoders to get the full direct link in readable characters.